In January of 2009, seven Sustainable Business students at Aquinas College began a project to make recommendations for repositioning Robinson Cartage. Robinson Cartage is a family business that has been in the heavy hauling industry for over 80 years. President of Robison Cartage, Dave Scripps, had recently become curious about sustainability and was interested in learning more about opportunities for his company. Working under the guidance of two Aquinas professors, Dr. Debora Steketee and Bruce Thompson, the seven students of SB 320, Sustainable Business Innovations Lab, attempted to apply principles of sustainability in a real life situation.